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Find your founder story and relive it though the eyes of your founders
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Systematically collect and share stories
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Recognise long-term consideration of a gift will start with an emotional connection
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Understand the motivation for giving is emotional and won't always be remembered
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Teach your organisation to be able to have a legacy conversation as you would to a trusted friend
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Show the work and the inspirational transformation made by legacy gifts
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Join up legacy admin so its part of the gift process and joy of giving
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Do everything possible to make face to face happen
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Reassure donors about their fears and barriers - soothe them
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Find and use your own personal connection to legacies
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