- Don’t use acronyms. Don’t use acronyms. Don’t use acronyms.
- Appreciate different people’s world views — some folks want things to stay the same just as much as you want them to change. For them, change isn’t exciting, it’s scary.
- Compromise is not a dirty word.
- Assume that people come to work wanting to do a good job. If they’re being ‘difficult’, look at yourself first before you blame them.
- “If you can’t explain it to a six year old, you don’t understand it yourself”. Einstein was smarter than you or me and he thought that you shouldn’t have to use technical language.
- Begin with the starting point that if something’s existed for a while, the underlying user need is likely to be sound.
- Using ‘agile’ and ‘iteration’ as an excuse for slapdash thinking or execution isn’t good enough.
- Understanding builds empathy, which leads to respect and eventually trust. Try and complete this journey with everyone you work with.
- Be aware that a lot of the people you speak to are afraid of losing their jobs to a computer.
- Assume that you’re going to be out of a job in 5 years and that everything we’re doing is transitory.
- Statistics, user research and surveys can be interpreted or manipulated to support a myriad of view points — don’t act like they are a single source of truth.
- Be a student of organisational change — there is a huge amount of literature out there, because most of this is not new.
- Never create, document or research a user journey without considering channels which aren’t digital.
- We will appreciate, empathise with and respect other peoples’ culture and ways of making decisions.
- Understand that most things aren’t new. EVERY digital tool has an analogue equivalent.
No responses yet. Be the first to reply!
{{ctrlComment.postTotalComments}} responses
Load more responses