- Incremental, continuous improvements to existing products and services
- New product development
- A transformation programme
- What we challenge our suppliers on (when we ultimately want cost reduction)
- A zany, cultish, blue-sky-thinking department
- Trend identification
- Operational process redesign
- Doing stuff with shiny new tech
- Audience insight and behavioural research
- A meaningless buzzword and a pointless waste of time and resource
- Your vision is the where you want to be in the future (i.e. at a Safari Park)
- Your mission is how you’re going to get there (i.e. by car)
- Your strategy is the set of directions on how to get there (i.e. a sat nav)
- Innovation is testing whether driving a Lamborghini will make a difference to your overall journey time
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