- Ensure you know all of the new rules from the Fundraising Regulator, Fundraising Preference Service,Information Commissioners Office and General Data Protection Regulation (the new data protection laws due to come into effect). I realise this might be a lot, but it will help in the long term.
- Have a system in place for checking updates (for example, the Code of Fundraising Practice is currently under review and a new version should be in place by 28 April 2017).
- Do not share your supporters’ data.
- Move from a short-term fundraising strategy to a long-term one.
- Ensure you get consent to all forms of marketing (letter, e-mail, phone etc.)
- Let people know they can opt out, but deliver them stories of your impact and the impact of their donations – it might encourage them to continue to receive your fundraising communications and this is the way to build deeper, longer-term relationships with your supporters.
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