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Having built a number of successful businesses in the commercial digital sector over the last 20 years, I recently set up the Wonderful Organisation to challenge a highly-monopolised, profit-making sponsored event fundraising model (runs, swims, skydives, etc.).

Rather than take a cut from sponsors' donations, deduct from Gift Aid, charge charities or donors card-processing fees or hosting fees, the Wonderful approach is 100% fee-free. We pass every penny to charities, don't take a slice of Gift Aid and don't charge charities to have a presence on our website. Instead, we cover all of our costs (including card-processing) through corporate sponsorship.

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