Generative engine optimisation?
rummena begum
Marketing & Comms
Charities' Google Ad Grants now put ads on Google Maps
Jason King Ad Grant Wrangler at Various Posted 1 year ago
's badges
Helper’s Badge Level Five
Level 5 of 5
Superstar! This badge is awarded to members who have had 30 comments marked as Helpful
Helper’s Badge Level Four
Level 4 of 5
This badge is awarded to members who have had 20 comments marked as Helpful
Helper’s Badge Level Three
Level 3 of 5
This badge is awarded to members who have had 10 comments marked as Helpful
Helper’s Badge Level Two
Level 2 of 5
This badge is awarded to members who have had 5 comments marked as Helpful
Helper’s Badge Level One
Level 1 of 5
This badge is awarded to members who have had a comment marked as Helpful
Just wanted to share this with the world. Since a few months ago Ad Grants has expanded beyond just showing on search results.
If you create a Performance Max campaign in your charity's Google Ad Grant.
Then add a location extension.
Your P-Max ads will show not just in search results, but also on Google Maps.
Who is this useful for? The local charities that usually struggled to get impressions from an Ad Grant, the ones that want visitors: museums, community cafes, animal shelters, churches.
I've seen accounts get a nice boost in spend from the account by doing this, that previously were in the doldrums.
On a separate topic, rumours are circulating that Microsoft's Ads for Social Impact program is about to re-open after two years on pause, so keep an eye on nonprofits.tsi.microsoft.com/en-US/ads-for-social-impact.
No responses yet. Be the first to reply!
{{ctrlComment.postTotalComments}} responses
Load more responses