This month, two separate charities approached me for a fresh perspective on their Google campaigns performance. It was shocking to see the state of their accounts and it was very clear that it was set up by someone with no experience.
Surprisingly, I found out that both charities were offered this as an free add-on service by accountants pitching their usual services. Unfortunately, the charities felt disappointed and limited in pushing for better campaign performance, due to it being a free add-on service.
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