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Charity Google Ad Grant Management: Bad experiences with non PPC experts?
Vevina Quigley Charity Development Manager at Web Presence Posted 1 year ago
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Has anyone encountered offers of Google Ad Grant management as an add-on service from companies who don't specialise in charity PPC campaigns?
This month, two separate charities approached me for a fresh perspective on their Google campaigns performance. It was shocking to see the state of their accounts and it was very clear that it was set up by someone with no experience.
Surprisingly, I found out that both charities were offered this as an free add-on service by accountants pitching their usual services. Unfortunately, the charities felt disappointed and limited in pushing for better campaign performance, due to it being a free add-on service.
This month, two separate charities approached me for a fresh perspective on their Google campaigns performance. It was shocking to see the state of their accounts and it was very clear that it was set up by someone with no experience.
Surprisingly, I found out that both charities were offered this as an free add-on service by accountants pitching their usual services. Unfortunately, the charities felt disappointed and limited in pushing for better campaign performance, due to it being a free add-on service.
I'm curious if other charity professionals have faced a similar situation and felt compelled to settle?
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