Hello,

We're a small int dev charity who run big cycle rides across Africa. Our cycling challenge event is called Ride Africa and we've been running it for years.

We've been successful in engaging one of our big corp partners to take part every two years taking a team of up to 20. They in turn have used this as an op to invite other companies in their industry to network with, which is great.

Beyond this we have tried to start reaching out to other corps but are finding because they do not know our charity or have not previously supported us it's quite a big ask to commit to sending a team or even find the right person to sign this off.

Does anyone have any advice on how I should be approaching corporates and who might be the right person to get in touch with in regards to sponsored/challenge events? I'm planning on doing a lot of cold emailing with event outline and further info attached but maybe there is a better strategy...

Please share thoughts, ideas, advice :)

Ami