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Rebecca Hobbs
Marketing & Comms
Fundraising Wisdom - #1 Desire to Give
Craig Schoolkate Digital Fundraising & Marketing Executive at Barnardo's Posted 1 year ago
Hello everyone,
As I'm sure you all do, I read about fundraising to understand the psychology of giving and marketing principles.
I thought I'd start sharing some snippets of wisdom from the experts at institutions like the Showcase of Fundraising Innovation and Inspiration (SOFII), and seasoned pros who've worked at the largest charities, like Dr. Beth Breeze, Tobin Aldrich, Giles Pegrin, and Mark Phillips.
Just a quote to tick our brains in a certain direction for the day.
Today's quote is from a SOFII article about the desire to give:
"One of the fundamental need states that drives giving is the desire to combat the feelings of helplessness that can overcome us when we confront the challenges that society faces today. The list is long: climate change, poverty, injustice, conflict and disease can seem insurmountable when we act alone. But when we come together as part of a larger, committed group of people we become more powerful, and those goals suddenly become much more achievable."
Hope you enjoy these!
Best regards,
Craig Schoolkate
Digital Fundraising & Marketing Executive
Barnardos.org.uk
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