Recession-Proofing Your Fundraising 💰

Rose Cruickshank Staff Performance Marketing Manager at CharityJob Posted 4 years ago

Missed our event on recession-proof fundraising? Check out the recording below!

As the UK faces the worst economic state since records began, charities will likely find themselves amongst the most severely hit. So how can fundraisers keep finances secure whilst donations continue to drop? We spoke to some of the sector's leading fundraisers about staying resilient in the midst of a recession.

This webinar is sponsored by GoodBox, a contactless fundraising platform for UK charities. Join their free membership programme here.

👇 Timestamps 👇

Dana Segal [1:14]

[1:50] – Lessons learnt from the last recession

[3:18] – Our services are still needed during a recession

[4:08] – Invest in individual giving

[5:13] – Be agile with change

[6:10] – A need for legacy fundraising

Lauren Ambrose [7:18]

[8:13] – Conduct in-depth risk assessments

[10:38] – Support fundraising culture and risk appetite

[11:45] – Stay donor-centric

[12:29] – Know your strength & limitations

Vanessa Longley [13:12]

Tips for leading a resilient team

[14:33] – Lead authentically

[16:39] – Build a creative team for agility

[17:56] – Create purpose

[18:55] – Prioritise shared targets

Desiree D’Souza [19:30]

[20:53] – Synchronise fundraising and delivery

[22:07] – Make data-driven predictions

[23:17] – Diversify your portfolios

[23:57] – Run towards innovation

Let's continue the conversation here – let us know your thoughts and reflections!

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