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Marketing & Comms
📧 AMA with Email Marketing expert Russell Dawson | 4th March, 1-2pm
A CharityConnect User Posted 6 years ago
Looking to grow your email list? Want to increase your email marketing open rates and click-through rates? Or to learn how best to use segmentation to target subscribers?Â
âď¸ Join our Ask Me Anything with Russell Dawson, Charity Jobâs own Email Marketing expert for a unique opportunity to ask any email marketing related questions! âď¸
A bit more about Russell:
Russell is a long term Email Marketing Professional with over a decade of email marketing experience working across end-to-end email marketing strategy, development, production and optimisation for a range of sectors including financial, events, recruitment, publishing and charitable markets from a B2B and B2C perspective.Â
Russell is the Email Marketing Manager at CharityJob. Before joining, Russell ran his own email consultancy and was head of email marketing at a large investment management company.
Russellâs belief that email marketing is the essential marketing channel for growth, retention and revenue by developing and maintaining customer relationships that grow organisations through the use of better email marketing.Â
He has presented & spoken at numerous high-level email marketing events and loves to create, share and discuss email marketing best practices, trends and content.
You can ask Russell anything you like. Some areas he might be able to help you with are:
- Deliverability - avoiding the spam folder
- Best practices for email design & copyÂ
- Email Analytics
- Email Design & Templates
- How to deal with inactive subscribers
- Segmentation, Targeting & Personalisation
- How to use Automations effectively
- Creating a great welcome programme
- Email process and workflow
- Setting goals & Objectives
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