Hi Everyone,

Does your charity make use of the Google Ad Grant?
If so, what has been your experience?
Did you use the services of the Access Group? 

I have been researching Google Ad Grants and the many possible benefits that Google Ads could provide a charity. Such as increased website traffic, increase in donations and an increase in volunteers. The only drawback I can see is that it will be a time commitment to ensure adverts meet Google's quality standards as well as planning advertising campaigns.

One option I have been considering is using the services of the Access Group. They promote doing all the work, having a 100% successful application rate and creating all the adverts that will meet Google's criteria. From speaking with a very friendly and helpful Sales rep, they are very confident in what they do and shared some success stories of charities that are doubling their online income through the help of Access. 

I have asked for some examples of charities they have helped. However despite helping over 450 charities, they only have 4 written case studies. 

The assistance of Access is pricey £2,650 - £4,500 per year dependent on service chosen. It is a 2 year sign up.

Does your charity use Access or a similar service and would you recommend enlisting this type of help? 

Thanks everyone. I look forward to reading your thoughts and experiences.