As such, it’s worth considering some whacky ideas for your fundraising efforts. Could you take on the three peaks challenge? Could you cycle from John O’Groats to Lands End? Would you swim the Thames River? These are all challenging, but certainly ideas you could work towards.
Your website should be viewed as your online shop front, so make sure yours gives a great first impression to potential supporters. Every charity website should be different. It must be in line with your charity’s branding, whilst educating the user on your cause and, of course, guiding them towards a donation. Try to have a structure in place whereby the user can find everything they need to know quickly and easily, before being asked to make a small donation. Ensure there are multiple options for this too – Some people won’t like paying online, whilst some won’t want to pass their debit card details over the phone.
With millions of people actively using social media though, how do you find these key influencers? It doesn’t have to be a needle in a haystack and there are a few tools at your disposal to help you find the right ones for you, such as Klout, PeerIndex and Traackr.
Only this month The Sun broke a news story that Made In Chelsea’s Binky was paid £20,000 for her support to children’s charity Bernardo’s. Both Binky and the charity claim this figure was only £3,000, but the money is beside the point. The reality TV star has a Twitter following of 760,000 and Bernardo’s say this will generate sufficient coverage to recoup the initial fee and earn sufficient donations.
Of course, we’re not saying you need to pay a celebrity for their support, but there’s certainly an opportunity to improve brand exposure for your charity with their allegiance.
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