We are currently looking at redesigning our website. I'm looking to do some reading and research on SEO top tips, things to consider and ways of making content rank highly. I'm wanting to have some informed discussions with people before we go too far into the process and get everyone onboard early on, so thought it would be a good idea to do some reading so I atleast have some knowledge before I start those conversations.

If you've got a great link, website or paper that I should read please do share!

Thanks!