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Strategic review of individual giving—any tips or pointers?

Individual Giving

Minnie Wiggins Fundraising and Development Asssitant at The Renewal Programme Posted 4 years ago

Hi all, 
I'm working with a small community-based charity that is looking to produce an impact research report on individual giving. It currently has a very small percentage of its total revenue coming from individual giving. I will need to assess the current donor database to find trends, create a donor survey, and interview major donors, to find out what motivates people to give to the organisation. And from this analysis will advise on specific strategies to implement in order to boost individual giving, and improve donor engagement, acquisition, cultivation, etc. 
 I am new to this line of work and was wondering if any organisation had experience in this, and could offer support? 
Thanks :) 
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