- You want to display information that’s stored within multiple databases
- Your website needs to hand off to ticketing systems
- You need to integrate your own technical services into your user experience
- It’s important that data isn’t stored within your CMS
- You have a central technical / digital team that can maintain content
- There are Digital Marketing tools which need to constantly change content and tracking on your site
- You want to allow technical and non technical people to collaborate on content together through approaches such as pair writing
- Your aim is to enable training and eventual devolution of content creation to all parts of the organisation, regardless of ‘digital’ skill
- You use 3rd party services for all transactions and don’t need to store data
- You have a number of campaigns or products which will need their own digital presence, but you don’t want to create micro-sites
- They’ll be quicker and cheaper to roll out and develop ongoing
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