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Facebook fundraising vs JustGiving

Individual Giving

Paul Davies Head of Governance / Vice Chair at Together Trust / Arc Posted 10 months ago

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CharityConnect: Facebook fundraising vs JustGiving
Hello all

With my birthday approaching I've had one of those pop ups on Facebook where you can select a charity to fundraise for.  They are a nice, seemingly simple option to promote a cause to followers and friends who may or may not wish to donate.

I've never done one before, and possibly unlikely to as I don't really engage on that platform, but I just wonder if anyone has more information on how effective this is from a fundraising perspective.  Do charities promote this to their supporters?  Or is the Facebook platform (and charges for example) not as attractive as JustGiving or others?
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