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Laura Buller
Fundraising
Facebook fundraising vs JustGiving
Paul Davies Head of Governance / Vice Chair at Together Trust / Arc Posted 9 months ago
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Hello all
With my birthday approaching I've had one of those pop ups on Facebook where you can select a charity to fundraise for. They are a nice, seemingly simple option to promote a cause to followers and friends who may or may not wish to donate.
I've never done one before, and possibly unlikely to as I don't really engage on that platform, but I just wonder if anyone has more information on how effective this is from a fundraising perspective. Do charities promote this to their supporters? Or is the Facebook platform (and charges for example) not as attractive as JustGiving or others?
With my birthday approaching I've had one of those pop ups on Facebook where you can select a charity to fundraise for. They are a nice, seemingly simple option to promote a cause to followers and friends who may or may not wish to donate.
I've never done one before, and possibly unlikely to as I don't really engage on that platform, but I just wonder if anyone has more information on how effective this is from a fundraising perspective. Do charities promote this to their supporters? Or is the Facebook platform (and charges for example) not as attractive as JustGiving or others?
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