Out of hours social media cover?
Hi all - I'm looking at how my organisation covers social media outside of normal working hours.
At the moment we only respond during office hours, but we have a campaign coming up which might result in negative comments or even targeted comment pile-ons outside of working hours.
I'm looking at periodically checking our social media channels (or using a monitoring system) on a temporary basis to check for any nasty comments and having an escalation plan, but was wondering what other organisations do - and what TOIL / benefits you offer staff for being on call?
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Pete Taylor
Digital Communications Manager
4 months ago