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Fundraising
Realistic targets for first year of legacies fundraising at a small charity
Amelia Goadby Trust Fundraiser at Orchard Vale Trust Posted 4 years ago
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Hello all,
I work for a small organisation. We have a supporter base of around 600 people, out of this around 10% currently engage by donating. We are looking to launch a legacy fundraising proposition this year and plan to measure our success by how many people enquire about legacies and how many sign up for a legacy. I was wondering if anyone in a similarly sized organisation had experience with this and could provide guidance on what realistic targets might be?
We provide residential care to adult's with learning disabilities and a lot of our core supporter base our families of residents, many of them are now quite elderly so we expect them be considering end of life planning.
Thanks in advance!
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