- We knew it was important to focus on outcomes and really consider the audience for the report
- We needed to understand what these outcomes were, and then plan how to collect appropriate data
- We knew it would be necessary to include both qualitative and quantitative data – an engaging impact report should contain statistics, but also quotes and case studies.
- How many people will be reached by the lights
- The amount of money that will be saved by the families using them
- The extra hours of child study time
- The amount of CO2 saved, and
- The number of people experiencing better health as a result.
- Put together a model to understand your outcomes and impact (e.g. a Logic Model or Theory of Change)
- Consider the audiences you need to share your impact with, and then decide what messages they are interested in
- Focus on your outcomes (impact being a broader, longer-term change can be a tricky thing to do. Instead measure your outcomes, and link this to impact using case studies or external statistics)
- Audit your monitoring and evaluation systems – are you collecting the right data to show your outcomes and also to engage funders?
- Collect a mix of data – quantitative and qualitative. You should be telling a story to both the head and heart of funders
- Send out your impact to anyone who might be interested – shout it from the rooftops!
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