Disclaimer - for once, here is an article about AI that does not include a punchline that some or all of this was written by AI.
As fundraisers, it is essential to focus on the AI tools we are currently using or considering implementing because they have a direct relevance or potential to enhance our work. It would be nearly impossible to keep track of the ever-increasing number of AI tools released, it’s estimated there are around a thousand new releases a week.
The memory capacity of generative AI models is rapidly expanding, enabling the processing of vast amounts of information that was not feasible a mere six months ago. Personal assistants powered by AI are expected to assume a significant portion of daily workloads. The one thing to hold on to is that AI, applied well, can save us time and enables fundraisers to focus on other important tasks. Even saving just 10 minutes or an hour per day for each staff member or volunteer could transform fundraising across the country significantly.
- Start with the basics: begin by focusing on the fundamentals. Review the existing data and data policies—the quality of your own data is at the heart of any successful use of tools.
- Think big. AI is different from anything we’ve ever experienced before: it’s development is not a linear progression. Write down and discuss some of the things you hope AI can help your charity overcome. Consider how AI can save time, streamline activities that consume creative and strategic thinking, and address any obstacles hindering your progress. Think: "what did I find dull, repetitive or time-consuming today?" These goals may take time but it’s essential to think ahead.
- Collaboration lies at the heart of effective AI utilisation. Engage in discussions and share ideas with others in the field to learn from their experiences and insights. By sharing knowledge, exchanging best practices, and learning from one another, we can collectively harness the power of AI for the benefit of our charities and the causes we support.