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Big Give Christmas: My Challenge

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Thomas Beattie Donor Acquisition and Innovation Manager at Opportunity International UK Posted 4 days ago

Hi all,
My charity is applying for the Big Give Christmas Challenge this year, and facing a challenge ourselves. We run an annual Christmas appeal that launches late November and has a reminder mailing in January. I am worried about how the Big Give appeal will work alongside our traditional campaign, I don't want to mix up the messaging and direct supporters to multiple places, or lose out on donations by suggesting that supporters wait until the Big Give is live before they donate! 
Has anyone else gone through a similar scenario? Any words of wisdom on how to ensure clarity for our supporters whilst making the most of what Big Give offers would be appreciated.
Tom
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