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Call for advice from Comms Leaders

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Zoe Ruckledge Graphic Designer at Trinity Hospice and Brian House Children's Hospice Posted 7 hours ago

I'm currently working in Hospice sector as an in-house graphic designer for a cause I really care about - my local adult and children's hospice. But having been in this position for 10 years (which has been amazing around my little ones growing up) I feel that it's time for change. Hoping for and applying for design or comms roles in a national charity.
From experience as leaders, what are you looking for when recruiting for creatives and if you can share, what would get me and other creatives who want to move to or remain in the sector noticed? 
CONTEXT: A job I applied for recently, that I thought I would be a good candidate to be shortlisted for, I wasn't successful for but I was actually on paper a 96% match for the role.
With recruitment processes increasingly being anonymised at the first stages, how does one, in just four 250 word answers (to four direct questions) tick the right boxes in a now very automated approach to CV/application sieving?
Don't hold back, complete honesty is welcome... I'm sure I'm not the only one wondering.
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