Enthuse's Charity Pulse 2026 Report is out, and it brings some encouraging news for the sector! Despite economic uncertainty, 77% of charities maintained or increased their fundraising income last year, and 64% are optimistic about 2026.

Here are some key takeaways:

📈 Top Potential Growth Areas for 2026:

Corporate Fundraising: 59% of charities expect growth (up from 39% in 2024)
Fundraising Events and Activities: 53% expect more income
Individual Giving: 46% expect growth (up 15% from 2024)

💡 Why Are Charities Feeling Optimistic?

75% say awareness of their cause has grown (up from 47% in 2024)
69% see more potential to embrace digital channels
27% are excited about increased inclusivity of major events like the London Marathon

💥 Key Challenges:

60% are concerned about economic uncertainty
15% struggle with volunteer recruitment

🎯 Event Strategy in 2026:

81% will participate in third-party mass events
43% will build WhatsApp communities for fundraisers

💻 Technology Trends:

88% used QR codes in 2025
47% are leveraging TikTok and video channels
36% are exploring AI for personalising donor journeys

🔐 Trust Insights:

82% of charities believe their cause is trusted by the public, rating it 8/10 or higher.

Which trends stand out to you the most?

You can see the full report here: https://enthuse.com/insights/charity-pulse-report-2026