Anyone seen the new Performance Max (P-Max) campaign option in their Google Ad Grant?
Jason King
Marketing & Comms
Fundraising Wisdom - #5 Difference
Craig Schoolkate Digital Fundraising & Marketing Executive at Barnardo's Posted 3 days ago
Hello everyone,
Today's quote is from a charity giver. It's their response to a Reddit post on which charity to choose.
""I agree that a wide spread of charities is good but , having very little money to give away , I try to do the most good for each £. £1 in this country has little effect because of the cost of the things they provide, like days out for children. But one of the charities working in third world countries to provide clean water or vaccinations for instance can actually do some good with that amount of money. I don't mean that I do not give to local charities but I try to make the biggest difference I can."
This response illustrates the importance of communicating impact.
In another post I'll share how top charities do this best from a recent call I had with a number of top charity marketers.
Best regards,
Craig Schoolkate
Digital Fundraising & Marketing Executive
barnardos.org.uk
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