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Load more responsesMy top tip is always about building relationships with stakeholders and other teams. When people trust you to work in their best interests, it's much easier to bring them along on projects and new ventures. It takes a bit of time and effort, but helping people understand the impact social media can have when done properly can really bring down barriers.
I work as sole part-time employee and will hand over to a new Chief Exec next year - my main blocker is time! Followed closely by no-one to show me how to try out anything new.
Recently I did a lot of messaging on Facebook to 'celebrate' i.e. raise awareness of a genetic health condition for the special Day/Week. I found that channel easier as I could use my own photos and make up messages to avoid any copyright issues, I also used some of the WHO infographics. I understand there are free packages for doing infographics, but I don't have time to train or know free self-teaching options online. Are there any recommendations from the panellists?
I haven't really followed through with our Twitter account as most associations in our network use Facebook - one European country showed interesting statistics to show which age groups used which media. Instagram is very much for the younger generation and I don't feel images would really reflect the message I am putting out ... I like to build up a small storyline if I can on a theme (e,g. importance of exercise as well as treatment). A great deal of my energy goes into drafting an e-newsletter covering snippets I have picked up regarding research, what I have found members do by dint of looking at their websites and Facebook pages (the volunteers running member associations always seem too busy to keep me in the picture). I found member associations usually update their news on Facebook - quicker and easier than trying to upload news items on a WordPress site. (Also I think it is proven that women around middle-age are very likely to be looking for health information on behalf of their families and,I would add, have picked up use of Facebook since it stopped being 'just for the young'!) I am not being biased, just noting statistics!
Hope this is of some assistance. I would welcome the views of others. Which channel for which target groups for instance? How to structure messaging for different channels.
Beyond that, we've worked hard to create a working environment within the social team to make sure that everyone feels listened to and able to vent when needed. That might be in our weekly team meeting, in regular 121s with their line manager, or grabbing a coffee - but there's always a chance to talk to someone else in the team who can understand how difficult it can be.
We don't get it right 100% of the time, and we've leaned heavily on internal training for line managers so we feel able to help. I do think there's a tendency to try and just deal with everything yourself (and when you're a manager that can mean taking difficult work away from your more junior members of staff). I struggle with the balance sometimes to be honest, but being in a flexible team makes it easier. When work does go beyond office hours, we do our best to maintain a rigorous time off in lieu (TOIL) system to give our team a break. But equally, I think the public ARE getting better at understanding that we can't be on standby to answer things all the time. As long as we're consistent, it seems to be understood that we're humans who can't stay on social all the hours of the day!
There are definitely tools that can help, in extreme cases. We've used a pre-moderation tool on Facebook called Smart Moderation, which allows you to add keywords and terms to be automatically screened and hidden when necessary. For us, this only applies to the most graphic or unacceptable content, because we want to maintain transparency. But it all feeds into our duty of care for others who might see this sort of thing on Facebook.
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