Hi Everyone

Here are two resources that could be (will be) invaluable as you look (plan for) 2021 - one you can do today (right now)

Pandemic Fatigue is now affecting everyone. Key workers (the NHS in particular) have had little respite and now do face more months of being as wonderful as they are and can be - but they are so so tired

Its now affecting everyone though - I can't remember being as 'fed up' as I am now and in talking with colleagues and clients no-one I speak to feels differently. You still though 'soldier on' as something different is in sight

This is from a Consulting Company called McKinsey. Its all about Re-energising an Organisation for the long run

McKinsey are as good as it gets - this long feature and analysis will give you a framework to make sure you're ready for 2021 and can cope with what we still have to put up with (go through if you want to be a little more positive).

Its really worth the time to read it and taking notes from

Remember all the adverts you've seen for Google Business reviews? They make a huge SEO difference and can do the same for your charity

This is from a company called Moz. Its a guide to Local SEO - lots about what you can do with your entry on your 'Google My Business' page - yes you have one and should be using it

Its step by step - you can start as soon as you've finished reading this - it will make a difference and once 'done' keep helping you

Good luck Everyone


David