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A CharityConnect User Posted 7 years ago

CharityConnect: 5 Top Fundraising Tips from 5 Nonprofit Industry Experts
Ready to scale up your fundraising in 2018? 
We've compiled 5 top tips from our Nonprofit Heroes fundraising e-book. You can download the full e-book now for free.
1. Embrace tech and minimise travel
“Work in the 21st century doesn't have to follow the regimented pattern of the past. It’s great to see people embracing tech to minimise travel and save time and money.”  - Caroline Lucas, Green Party MP
2. Find a connection between the charity and the celebrity you are asking to support it 
"Find a connection between the charity and the celebrity you are asking (i.e why do you think this particular cause will matter to them?). Make it really easy for them to be involved. Use their time for maximum impact." - Sally Gunnell OBE & Olympian   
3. Make sure your donation process is optimised for mobile 
"Many charity websites aren’t mobile optimised. Whilst [designing a whole new mobile or responsive website] isn’t necessarily easy, setting up a mobile optimised donation process is easy – there are plenty of options available to charities to set that up. For example, 88% of traffic to JustGiving on the day of the London Marathon was from mobile.” - Jonathan Waddingham, Product Manager at JustGiving 
4. The time to up-skill your team in digital is now
“Digital is the one area from which any transformative or exponential change in fundraising is going to come.” - Howard Lake, Journalist, UK Fundraising 
5. Look to other countries for inspiration
"Absolutely vast growth in philanthropy is happening in China on a scale we’re not seeing in the West.” - Daryl Upsall, International Fundraiser 
Hungry for more tips? Download our full-length e-book of nonprofit tips for free, chock full of great advice from industry experts. 
-----
Featuring interviews with: 
- Caroline Lucas, Green Party MP 
-Jonathan Waddingham, JustGiving 
- Kevin Kibble, CEO at Nurture Network 
- Kirsty Marrins, charity comms specialist 
- Daryl Upsall, international fundraising expert 
- Dawn Varley, fundraising data expert 
- Sally Gunnell, British Olympian
-  Ian McQuillin, fundraising champion 
- Howard Lake, UK Fundraising 
- Matt Collins, third sector marketer 
- Helen Priest, digital fundraiser expert 
- Ivan Wainewright , CRM consultant
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