Max Keene
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Business sponsorships for charities
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Lizzy Hudspith-Spence Development officer / Project Co-ordinator at Euphoric Circus CIO Posted 21 hours ago
Hi all,
I work for a small rural youth charity in Cumbria — social circus and activity-led youth work with children and young people. We've been almost entirely grant-funded and want to build up local business sponsorship, but we're starting from scratch.
If you've done this well, I'd love to know:
- How you first make contact, and who you ask for in a small business
- Whether sponsorship tiers work, or bespoke conversations are better
- Whether sponsoring a specific thing (a weekly session, kit, transport) lands better than a general ask
- How you decide the amount to ask for
- Whether you use a written agreement, and how you handle the sponsorship vs donation/tax side
- How you keep sponsors on board year after year
Any templates or lessons learned very welcome — happy to share ours back once we've built it.
Thanks!
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