Question regarding your charity website
Anonymous user
Marketing & Comms
How to create a beautiful brand brief
Ollie Leggett Managing Director at IE Brand & IE Digital Posted 7 years ago
IE Brand has created a brand brief template to help charities and other non-profits when looking for agency partners – available to download here: https://www.iebrand.co.uk/blog/how-create-branding-brief-free-template
The brief outlines all the information and analysis that your organisation would ideally have in order to create the perfect rebranding brief.
We'd love to hear what members think:
—Last time you kicked off a brand project, what questions do you wish you'd asked your prospective agencies?
—What did you leave too ambiguous in your brief, or later wish you'd discussed at greater length internally before you brought in an agency?
—What else have we missed?
A good brief will give prospective branding agencies the understanding and background they need to create a really well thought-out proposal in response. It will also make shortlisting and selection easier for you, the client. It would be great to hear your experiences so that we can improve on this template for future users!
Many thanks
Denise
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