- The fundraising budget
- Staff numbers, skills and experience
- What relationships are in currently place with donors and prospective donors, including the scale of the support base
- The quality of data available to inform fundraising
- The strengths or otherwise of the case for support
- A shortage of projects or funding needs are available to present to donors
- The state of the charity’s accounts
- The strength of leadership and internal support for fundraising
- The lack of a fundraising culture within the organisation
- The charity’s external image (and especially if there has been any bad publicity recently)
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