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Thank you letters vs automated

Individual Giving

Gemma Viner Community & Events Fundraising Officer at Trekstock Posted 2 years ago

I work in fundraising for a small cancer charity and we're looking at the admin around thanking donors (mostly that come through our website or direct to bank). Currently we thank all donors over £50 with a personalised thank you letter (everyone below gets an automated thank you from the website - which is nice with personal touches too). 
We're thinking of increasing the amount which donors donate before we personally thank but would be interested in hearing what other people do?
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