Free Virtual Digital Conference today! Starts at 12.30pm
Hello all,
Hope you are all well. We've got a free virtual conference today to help fill the space where the big Nonprofit Technology Conference NTEN was cancelled. We're hoping it will also help raise money for NTEN too.
There are sessions covering everything from testing to re-activating supporters to the future of digital fundraising. Something for everyone :)
Schedule outline here and more info about each session and the links to join below...
- 12.30pm GMT/8.30am ET - Breakfast/Lunch depending on your timezone!
- 1pm GMT/9:00am ET - Digital Outlook Report 2020
- 2pm GMT/10am ET - Vanity's Fair.. But actionable KPIs are beautiful.
- 3pm GMT - 11:00am ET - Using Blueprints to create professional looking page templates
- 4pm GMT/12pm ET - The Future of Digital Fundraising
- 5pm GMT/1pm ET - Don't Stop Believin' - 4 journeys to engage supporters faithfully
- 6pm GMT/2pm ET - 11 _____s Walk into a Bar: Stories and tactics for off-season wins
- 6.30pm GMT/2.30pm ET - A/B Testing: Mistakes everyone makes (and how to avoid them)
- 7pm GMT/3pm ET - How to go "supporter first" without losing yout forking mind.
- 8pm GMT/4pm ET - Bring 'Em Back: Planning and managing email re-engagement campaigns
- 9pm GMT/5pm ET - The Crisis Response Checklist: Launching and scaling campaigns
- 10pm GMT/6pm - Digital Happy Hour! Cocktails with John.
Detailed info on each session below! Or see it all on the website.
Hope to see you there :)
Keira
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12.30pm GMT/8.30am ET - BREAKFAST/LUNCH
Join the Engaging Networks team for breakfast – online. BYOB(reakfast) of course. Join us from your desk to chat about current events, tools, and more. If we have enough attendance, we’ll take 15 minutes for breakout sessions! No need to register for this event, just click this link to join us in Zoom.
1pm GMT/9:00am ET - DIGITAL OUTLOOK REPORT 2020: THE YELLOW BRICK ROAD - A LOOK AT THE JOURNEY TO DIGITAL EXCELLENCE
Presenters: Michael Johnston of HJC and guests
Join Michael Johnston from hjc and special guests as they present the findings of the sixth annual digital outlook report. In this session we reveal the digital trends and integration in the nonprofit sector. We have tracked the sector for six years and have identified important progress towards digital trends, evolution and a peep into the near future. How do you compare? What similarities does your organization share with others? What can you expect in the future? Join us to find out and build these findings into your 2020 digital strategy.
CLICK HERE TO REGISTER FOR THIS WEBINAR
Join Michael Johnston from hjc and special guests as they present the findings of the sixth annual digital outlook report. In this session we reveal the digital trends and integration in the nonprofit sector. We have tracked the sector for six years and have identified important progress towards digital trends, evolution and a peep into the near future. How do you compare? What similarities does your organization share with others? What can you expect in the future? Join us to find out and build these findings into your 2020 digital strategy.
CLICK HERE TO REGISTER FOR THIS WEBINAR
2pm GMT/10am ET - VANITY’S FAIR... BUT ACTIONABLE KPIS ARE BEAUTIFUL
Presenters: Elizabeth Kyi, Senior Digital Project Manager and Katy McIntyre, Manager, Digital Marketing Services at Yeeboo Digital
Have you been diligently collecting data for your nonprofit but don’t know what to do with it? Trust us, you’re not alone. Big numbers in your reports can feel good but they may not necessarily correlate to results that make an impact to your organization. Join Yeeboo Digital’s Elizabeth Kyi and Katy McIntyre as we walk through how to build a data-driven campaign and share some best practices for working with your fundraising data. We’ll share case studies, key tips and implementation strategies based on Yeeboo’s revenue-based approach to online fundraising to help you stay focused on the most important benchmarks for goal-based campaigns, marketing and appeals.
3pm GMT - 11:00am ET - USING BLUEPRINTS TO CREATE PROFESSIONAL LOOKING PAGE TEMPLATES WITH 4SITE STUDIOS
Presenters: The Developers of 4Site Interactive Studios
We’ll be narrating the live build-out and customization of new page templates for a random non-profit chosen at the beginning of the Webinar. Come join us to participate in the live chat and see how easy it is to create your own beautiful page templates, learn about performance and SEO best practices, and get tips for common page customizations. No coding experience necessary, but some knowledge is helpful.
We’ll be narrating the live build-out and customization of new page templates for a random non-profit chosen at the beginning of the Webinar. Come join us to participate in the live chat and see how easy it is to create your own beautiful page templates, learn about performance and SEO best practices, and get tips for common page customizations. No coding experience necessary, but some knowledge is helpful.
4pm GMT/12pm ET - THE FUTURE OF DIGITAL FUNDRAISING: HOW TOP NONPROFITS ARE PREPARING FOR BIG CHANGES
Join Jessica Bosanko Senior Vice President at M+R, Steve Kehrli, Vice President of Development at PETA and Jeff Regen, Vice President of Development at WETA to learn how these seasoned professionals navigate sudden events that impact fundraising. We’ve never seen change like we’re seeing today but insights from past experiences and knowledge from tried experts can help inform your decisions. This is an open roundtable discussion – no presentation – so please be ready to ask your questions!
>>CLICK HERE TO REGISTER FOR THIS EVENT
>>CLICK HERE TO REGISTER FOR THIS EVENT
5pm GMT/1pm ET - DON'T STOP BELIEVIN' - 4 JOURNEYS TO ENGAGE SUPPORTERS FAITHFULLY
Presenter: Brandon Fuller, Founder and Strategist at We Raise the Roots
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Raise the Roots’ Brandon Fuller will walk you through the different ways Humane Society International has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Raise the Roots’ Brandon Fuller will walk you through the different ways Humane Society International has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
6pm GMT/2pm ET - 11 _____S WALK INTO A BAR: STORIES & TACTICS FOR OFF-SEASON WINS
Presenters: Eric Rubin of Engaging Networks and Maan Sacdalan of the National Trust for Historic Preservation
Since 1988, the National Trust has used its list of America’s 11 Most Endangered Historic Places to raise awareness about the threats facing some of the nation’s greatest treasures. The list has been so successful in galvanizing preservation and awareness-raising efforts off-season that only a handful of sites have been lost and the campaign routinely achieves +1 billion media impressions.
This session explores how any organization can discover and select the mission-oriented stories and assets to connect with a wide-reaching, national audience in a way that is simultaneously targeted to diverse, local communities.
This session will further focus on the tactics used to build media buzz while also using integrated marketing best practices to turn this publicity into real conversions of new and sustaining donors and activists.
>>CLICK HERE TO REGISTER FOR THIS EVENT
Since 1988, the National Trust has used its list of America’s 11 Most Endangered Historic Places to raise awareness about the threats facing some of the nation’s greatest treasures. The list has been so successful in galvanizing preservation and awareness-raising efforts off-season that only a handful of sites have been lost and the campaign routinely achieves +1 billion media impressions.
This session explores how any organization can discover and select the mission-oriented stories and assets to connect with a wide-reaching, national audience in a way that is simultaneously targeted to diverse, local communities.
This session will further focus on the tactics used to build media buzz while also using integrated marketing best practices to turn this publicity into real conversions of new and sustaining donors and activists.
>>CLICK HERE TO REGISTER FOR THIS EVENT
6.30pm GMT/2.30pm ET - A/B TESTING: MISTAKES EVERYONE MAKES (AND HOW TO AVOID THEM)
Presenter: Karen Hopper, Senior Data Strategist at M+R
We’ve seen nearly everything that can go wrong in an A/B test go wrong. Many of these failures resulted in our greatest learnings about how to A/B testing correctly. Let us share with you what to look out for so you don’t have to make some of these mistakes yourself! During this 30 minute session, we will touch on what makes a good test hypothesis, controlling variables, audience size and composition, and evaluating test results — with examples along the way of real live tests gone wrong and explanations of what could have saved them.
We’ve seen nearly everything that can go wrong in an A/B test go wrong. Many of these failures resulted in our greatest learnings about how to A/B testing correctly. Let us share with you what to look out for so you don’t have to make some of these mistakes yourself! During this 30 minute session, we will touch on what makes a good test hypothesis, controlling variables, audience size and composition, and evaluating test results — with examples along the way of real live tests gone wrong and explanations of what could have saved them.
7pm GMT/3pm ET - HOW TO GO "SUPPORTER FIRST" WITHOUT LOSING YOUR FORKING MIND
Presenter: Amy Peyrot, Vice President at M+R
Chances are, you think of your marketing by channels: Email, website, advertising, and (maybe) a few other ways to communicate with your supporters. But that isn’t how people interact with the world, and it shouldn’t be how your marketing program runs either! Join this session as we talk about WHY it is critical to have a “supporter first” program (talking points you can share with your boss!) and HOW to take steps towards building that elusive omni-channel program.
>>CLICK HERE TO REGISTER FOR THIS EVENT
Chances are, you think of your marketing by channels: Email, website, advertising, and (maybe) a few other ways to communicate with your supporters. But that isn’t how people interact with the world, and it shouldn’t be how your marketing program runs either! Join this session as we talk about WHY it is critical to have a “supporter first” program (talking points you can share with your boss!) and HOW to take steps towards building that elusive omni-channel program.
>>CLICK HERE TO REGISTER FOR THIS EVENT
8pm GMT/4pm ET - BRING ’EM BACK: PLANNING AND MANAGING EMAIL RE-ENGAGEMENT CAMPAIGNS
Presenter: Jen Frazier, Founder of Firefly Partners
What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.
What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.
9pm GMT/5pm ET - THE CRISIS RESPONSE CHECKLIST: LAUNCHING AND SCALING CAMPAIGNS
Presenters: Ryan Baillargeon, Founder OF Grassriots and Leah Henderson, Director of Strategy at Grassriots
We don’t need to tell you how things have changed drastically in the last few weeks. What we can share with you, however, is how your organization can respond to a crisis when you have something valuable to contribute. Grassriots is working actively on a number of COVID-19 related crisis response campaigns right now, and we’ve done crisis response and emergency campaigns before with national and international organizations.
Crisis response campaigns are a different animal from typical digital campaigns. We’ll take you through the must-dos and must-haves, including:
We don’t need to tell you how things have changed drastically in the last few weeks. What we can share with you, however, is how your organization can respond to a crisis when you have something valuable to contribute. Grassriots is working actively on a number of COVID-19 related crisis response campaigns right now, and we’ve done crisis response and emergency campaigns before with national and international organizations.
Crisis response campaigns are a different animal from typical digital campaigns. We’ll take you through the must-dos and must-haves, including:
- the best strategy and creative considering the moment and potential developments
- the digital infrastructure you need, including the marketing-to-donor conversion funnels
- the marketing plan and media spend to succeed.
10pm GMT/6pm - DIGITAL HAPPY HOUR - COCKTAILS WITH JOHN
Join us from your home office with a beverage of your choice. Engaging Networks’ renowned mixologist (and Sales Engineer), John Siemiatkoski, will share his two favorite drink recipes live from his kitchen. Then, we’ll open the meeting to general conversation. No need to register for this event, just click this link to join the fun!
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Keira Roth
Digital Campaigning & Fundraising is my thing at Engaging Networks
3 months ago