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How to use paid Meta ads to target our audience

Jude Clarke Media and PR Manager at National AIDS Trust Posted 2 years ago

Hi - does anyone have any great tips or resources for understanding how to best target an audience when using paid ads? This is something we (National AIDS Trust) struggle with - our paid ads don't tend to get results and I'm looking for ideas on how we can improve.

[Disclaimer: I'm not the Digital Comms expert in our team, but I'm their manager and am looking for ways to support them in this aspect of our work]

Also - I'm new here, hello 👋