Generative engine optimisation?
rummena begum
Marketing & Comms
Is charity messaging losing its impact?
Marta Balint Founder and Partner at CoGoodwill and Good People Everywhere Posted 11 months ago
Traditional charity comms, emotional appeals, urgency, donor-centric language, used to drive action. But are they still landing? With audiences demanding more authenticity and transparency, are we seeing signs of fatigue?
What’s actually working in your campaigns today? Would love to hear fresh ideas, observations, or even lessons from what’s not working.
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