Ocean King
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Is there a case for charity marketers to be growth hacking specialists?
Jamal Abbas Director at CerealBox Posted 4 years ago
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I wanted to get some opinions on growth marketing in the charity sector. Should charities look to hire growth specialist to help with fundraising?
Well when looking at a Growth Funnel (see below), all the main components in growth hacking are relevant in charity marketing. Has your charity tried a growth-based approach to marketing? What components of the Growth Funnel have you tried in your NGO marketing?
Growth Funnels:
Awareness
Acquisition
Activation
Retention
Revenue
Referral
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