• Sign in Join CharityConnect
  • About us
  • Terms of Use
  • Community standards policy
  • Privacy Policy

Powered by

Conversations
Back

The charity network that helps you shine.

Join 19,290 professionals and find your community in the UK charity sector.

Join CharityConnect

Opt-ins for communications - how bespoke are yours?

Comms

Liam Purcell Communications and Supporter Relations Manager at Church Action on Poverty Posted 1 year ago

We segment our printed communications with supporters so that they receive different messages based on their level of support for the charity. (For example, if they've recently made a one-off donation, they might be asked to set up a regular donation.)
Our printed communications include a regular newsletter, and occasional funding appeals. We have a system that allows people to opt out of receiving the specific funding appeals (although there will often be an appeal of some kind included in the mailing with the newsletter).
However, we occasionally get requests from donors wanting not to receive specific kinds of communication. Most recently, a donor asked us not to contact him about legacies in the future (having received a newsletter mailing where legacies were mentioned in the covering letter).

How do other charities handle this kind of thing? I don't really want to set up a more complex set of opt-ins and opt-outs, especially just to allow us to handle a request from a single donor. But I do want donors to have some control over what we send them.
Report
{{postCtrl.totalLikes}} Like
Facebook Twitter LinkedIn Email Whatsapp

Optional. An image can be added at the top of the comment. Images must be in PNG, GIF or JPG format.

No responses yet. Be the first to reply!

{{ctrlComment.postTotalComments}} responses

Load more responses
See previous comments
See new comments

Related posts

Pro bono PR firm needed

Steve Albasini

Marketing & Comms

How are you finding email marketing?

Vicky Carter

Marketing & Comms

Which platform is your go-to for social media?

Anonymous user

Marketing & Comms

Generative engine optimisation?

rummena begum

Marketing & Comms

Can anyone recommend an affordable social media marketing company?

Anonymous user

Marketing & Comms

  • About us
  • Privacy
  • Community standards policy
  • Terms
  • Advertise with us

Powered by

© 2026 JobLadder

Report an issue

Help us keep CharityConnect safe and friendly by reporting spam or abusive behaviour.

What's the issue with this content?

How is this content abusive or harmful?

Report an abusive behaviour

Likes

{{ item.userName }}

{{ item.userName }}

{{ item.userJobTitle }} at {{ item.userOrganisationName }}

Show More

Likes

{{ item.userName }}

{{ item.userName }}

{{ item.userJobTitle }} at {{ item.userOrganisationName }}

Show More
{{ msg }}

Sign in

Like this? You'll love what we've got inside. Sign in to like this post and see more

Forgot password

Don't have an account? Join CharityConnect today.

Likes

{{ item.userName }}

{{ item.userName }}

{{ item.userJobTitle }} at {{ item.userOrganisationName }}

Show More