- In some collaborations, there needs to be one service identity, even where there are multiple delivery partners. Alison Lowe, Chief Executive at Touchstone explains: "Touchstone is part of a city-wide homelessness prevention housing scheme called Beacon. Commissioners wanted one brand and one name and so that part of our organisation is Beacon, although there are three organisations as partners. In this case, it made sense."
- In other times, you will want to keep your brand identity and have control over the messaging. If that's true for your charity, you can start with aligning overarching messaging and brand with individual voices at the grassroots level. The best way of cracking it is workshopping with all internal stakeholders. Gain buy-in and understanding of overarching comms and messaging while relinquishing a bit of control to enable each party to use their own voice to help tell stories, but on the foundation of the key/overarching message.Â
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