- motivate and facilitate supporters to maximise the funds they raise
- inspire new supporters to raise money, while maintaining and developing relationships with existing supporters
- organise traditional activities, such as sponsored outdoor events and house-to-house collections of donated goods and money
- develop new and imaginative fundraising activities, many of which involve organising events
- raise awareness of the charity and its work at local and national levels, e.g. giving talks to groups or seeking photo opportunities with the media
- develop and coordinate web-based fundraising, online auctions and merchandise sales
- increase funds by researching and targeting charitable trusts whose criteria match the charity's aims and activities
- develop and implement a strategy for individual and corporate supporter recruitment and development
- recruit, organise and manage volunteers to carry out various functions within the charity
- oversee corporate fundraising, including employee giving and matched giving from employers
- manage and update databases to record donor contact and preference information
- write applications and mail-shots, using direct mailing to reach a range of potential and current donors
- make risk analyses and balancing time-cost ratios to focus effort on the fundraising activities that are most appropriate and will have the highest chance of success.
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