- creating content for blog posts, tweets, linkedin, podcasts, short videos
- SEO optimisation and key words for the above
- choosing appropriate subject material for content
- call-to-actions on static website pages and donations page
- adding call-to-actions into content stream above
- creating a 'voice' for the language in written content, videos, podcasts etc
- monitoring performance of all the above (above & beyond just donations)
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