This post is about the future and maybe how to rescue some fundraising that would have happened (still could) from cancelled mass participation events like The Great North Run and the so many local marathons that may not happen this year
I'll come to the 101 Tweets in a moment, but would say now that a number are all about making video. Its something our Sector just doesn't do enough of, and a fair number of the videos made don't do as much as they could to create engagement, to fundraise, to really help a charity
My premise with the hashtags - #insteadof #nextyeartogether #my2020contibution (if these aren't any good please put some of your own in the comments!) - is that if you have supporters who were going to take part in say the Great North Run, why not (can you - is it possible to) ask them to keep up their training then to undertake a challenge sometime this summer, something that they find themselves, with the help of their local community? Could this 'adventure' become a personal video that their friends can respond to (and donate for)?
By the end of last year (2019), this figure was very close to 80%. This is before they (the buyer) makes ANY approach to 'the seller', any direct contact. It means that if 'the sale' goes through, the 'sellers' web site etc has done an awful lot of work in convincing 'the buyer' that they are worth considering. Poor web sites mean never being considered
Maybe the Public Sector and Grant makers don't (yet) do that much web and digital research, or in the detail that happens in the commercial world, but if you approach any company for support, what are the chances that they apply the same principles as they do when they find other suppliers? Does being a charity make us completely different to others?
No 2 - Email
This compares with figures of £5-7 for things like social media
No 3 - Video
But videos need to be different for each Social Media Channel - in length, format, storyline etc
This might sound like far too much work but there are some amazing free sources of the best advice to help make this happen and for it be affordable, even be of very low cost
We just have to start making video to get better at it!
Local running and rambling clubs could be a perfect way to find out about possible routes - and to get your charity in front of new people
Wearing a GoPro and you have lots of film that can be edited down for the 5 minute feature that will make their supporters give as they would have if it had been September and at The Great North Run, Why not suggest that (where possible) a friend could cycle with them and take more video? Can you find people who will volunteer to turn all the video and pictures into something for Youtube - you can set a specific Editorial Policy that the video editors will work to?
Its a bit of work but make one or two videos that people like and you will inspire others
@in12monthstime is no replacement for having your individual problems responded to here on Charity Connect. This is the perfect place to find yourself lots of support and expertise.
Its a way I hope of getting lots of ideas out to people who support Charities and Communities so that they can look at what to plan for in the future. Yes the virus has decimated funding but there are other things to consider, and other income possibilities. We don''t do everything brilliantly and we do need to look for all the opportunities we can be part of.
Hope someone makes some 'challenge' videos!