Hello,

As a journalist, I was often asked to 'find something newsworthy', find the best angle and then come up with a whole host of creative ways to distribute it. But recently, due to personal circumstances, I'm now running comms at a very unique, non-intrusive international spiritual organisation. Its main focus is on spiritual healing, providing retreats, contextualising 'teachings' and offering other spiritual services pertaining to nature, peace, inspiration and encouragement.

Primarily, I've been hired to talk about their work and reinvigorate interest in what is, generally, a very welcoming and loving spiritual organisation. But, very little has been done to bring the organisation in to the 21st century and the 'branding/identity' of the UK branch is in drastic need of a repaint (think 'post-war'). Some steps have been made, such as embarking on a website refresh (in house), developing a brand brief, creating a Facebook account and I'm even hoping to encourage more online content to be used on the website/YouTube etc. 

However, the main problem is content, a proactive understanding from colleagues about the power of effective communications and the willingness to take calculated risks over fear of misrepresentation. Ergo, not a huge amount takes place, as there is limited staff and it is more a place for spiritual healing and retreats than shouting from the rooftops about 'product'. Yet, there are still events, services, human interest stories and other relatable content that can be talked about to the world. Unfortunately, we have issues pertaining to the organisation's identity, its direction and technical proficiency, that would send any external brand professional in to a frenzy!

Could anyone help or recommend a good brand specialist that knows how to handle sensitive spiritual organisations, where they may be required for certain tasks (some of the rebranding is supposed to be materialising 'in house') or to advise? 

There are other questions I have, but at this stage I don't want to bombard you with questions that echo the frustrations of a 21st century media professional dealing with 20th century attitudes! ;)

Many thanks in advance,

T