Grant and Fundraising Officer
Nottinghamshire Independent Domestic Abuse Service (NIDAS)
Posted 2 months ago
This is just a hypothetical question for now. The charity I work for would like to look into social media fundraising campaigns and increasing online donations.
The problem is that our online engagement isn't particularly high, we are a small domestic abuse charity that covers a specific area, so it has previously been a challenge to build an online community. We regularly post timely and interesting stories using all the major social media channels (Facebook, Twitter, LinkedIn), we get a couple of 'likes', the odd retweet, but little else- there is little dialogue or interaction (and it is hard to build a sense of community, as the nature of what we do requires anonymity towards our service users, so we can't post success stories/ etc). Baring this in mind, I'm not optimistic that many will support a fundraising campaign if we don't already have that level of engagement.
So, (this is the hypothetical bit) I was wondering about putting together a proposal to work with a consultancy/ third party for a temporary basis to support us with our online strategy/ engagement, and I was wondering if anyone has done this before and if there are any companies they would recommend (who don't cost the earth).
Alternatively, is there anyone who is/ was in a similar situation to me and have managed to turn it around and increase online engagement? Any tips would be really appreciated. I know it is not going to be easy and not something you can just click your fingers and it will happen, but I need to start the ball rolling somehow.