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I have over 15 years strategic planning experience working both client and agency side with a range of charity, public sector and commercial clients. With an academic background in Consumer Psychology,  I look  at the why of audiences, not just the where and how. From initial research and strategies to brand, digital, behaviour change,  product and creative development,  I thrive on challenging briefs  and co-creating projects that deliver results.  Along with a professional interest in the sector, I am a member of the Crisis 50th Anniversary board and the House of St Barnabas fundraising committee, as well as blogging when I can for Third Sector.

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